Post tagged with "television"

Our Thinking

In BBC interview, Dan Yates highlights the potential of Opower’s behavioral solutions in Asia

  • By Aaron Tinjum
  • November 6, 2013

As we mentioned earlier today, Opower recently attended Singapore International Energy Week to showcase how behavioral science and data analytics can help curb Asia’s growing energy consumption.

And our message got quite a bit of attention. While in Singapore, Opower CEO Dan Yates sat down with BBC News to discuss the exciting potential of Opower’s solutions in Asia. Check it out below!

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Our Thinking

New TV campaign by UK utility puts humorous take on neighborhood energy comparisons

  • By Aaron Tinjum
  • November 5, 2013

It’s in our nature to make comparisons.

Fortunately, this quirk of human behavior — that we respond strongly to peer influence — can be used for good.

In the latest example of this, one of our newest international utility partners, E.ON, is now airing an entertaining TV campaign in the UK that highlights how empowering consumers with personalized data analysis can help them make better decisions about their energy use. 

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Our Thinking

Feel like you’re living in a sauna? EnergyAustralia to the rescue.

  • By Katie DeWitt
  • April 29, 2013

One of Opower’s utility clients down under, EnergyAustralia, recently launched a lighthearted TV campaign to promote eWise, their newly rebranded Opower product (formerly MyEnergyReport). The series of commercials uses humor to capture customers’ attention, evoking images of extreme home energy consumption, such as two kids playing videogames in their living room sauna and a man who keeps a television in his refrigerator.

The message is clear: there are simple steps that people can take to reduce their home energy usage, and eWise can help make that happen. And the ads make the topic of energy consumption refreshingly fun and interesting for the public.

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