Post tagged with "customer engagement"

Our Thinking

Welcome to NextWeb — the new way to build utility websites

  • By Hilary Platt
  • July 29, 2015

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In the past 12 months, only 44 percent of the world’s energy consumers interacted with their utilities through a digital channel, according to new research from Accenture.

That’s an anachronism not just in an era of Netflixes and Ubers, but in an era when even traditional companies like banks and insurers are going all-in on online. In 2015, people just flat-out expect their service providers to offer helpful, dependable digital tools. But a lot of utility websites aren’t there yet — which leads the majority of customers to stick with expensive, analogue channels, like phones and paper mail.

What gets lost in that story is how tough it is to redesign a utility website.

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Our Thinking

How can European utilities improve customer experience at moments that matter?

  • By Casey Davis-Van Atta
  • April 28, 2015

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Late last year, Opower’s research team published a white paper exploring how European utilities can unlock more value from their customer relationships. The key finding: by leaving consumers unengaged with their energy use, retailers are leaving €40 of revenue per customer, per year on the table.

Today, we’re rolling out a blueprint to get those euros back.

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Our Thinking

Greentech Media: Opower is ‘shaping the power sector’s imminent transformation’

  • By Casey Davis-Van Atta
  • April 24, 2015

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Here’s a little good news to close out the week: Opower was just named one of the most innovative firms in energy.

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