The holy grail for today’s utility is meaningful customer engagement. Energy providers that can maintain clear, two-way conversations with the communities they serve are better positioned to achieve all kinds of important business outcomes, from cost-effective demand-side management to better customer care.
But everyone from the C-suite down knows that getting robust customer engagement is tough work. Whether you’re trying to motivate people to save energy or visit a web portal, success depends on getting the right message to the right customers at exactly the right time.
Dr. Robert Cialdini is one of the world’s leading experts in doing exactly that.