Much has been written about the millennials.
Why? Because millennials — those born between 1982 and 2003 — will make-up one-third of the U.S. adult population by 2020 and 75 percent of the workforce by 2025. That represents a huge economic shift in consumer preferences.
Recently, the Brookings Institution released a working paper that sheds light on the tastes and attitudes of the millennial generation. The paper — How Millennials Could Upend Wall Street and Corporate America — examines the broad characteristics of millennials. But, as John Banks of Brookings notes, the study also offers a few specific clues as to how they will impact the utility industry.
Based on the Brookings Institution’s analysis — as well as some other industry research — here are three things utilities should know about the next generation of utility customers: millennials.