Post tagged with "customer engagement"

Our Thinking

We interviewed one of the world’s leading experts on consumer behavior. This is his advice for utilities in 2015.

  • By Casey Davis-Van Atta
  • January 20, 2015

The holy grail for today’s utility is meaningful customer engagement. Energy providers that can maintain clear, two-way conversations with the communities they serve are better positioned to achieve all kinds of important business outcomes, from cost-effective demand-side management to better customer care.

But everyone from the C-suite down knows that getting robust customer engagement is tough work. Whether you’re trying to motivate people to save energy or visit a web portal, success depends on getting the right message to the right customers at exactly the right time.

Dr. Robert Cialdini is one of the world’s leading experts in doing exactly that.

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Our Thinking

A technology pioneered by electric utilities could help American drivers use 13% less energy. Here’s how.

  • By Aaron Tinjum
  • January 9, 2015


Transportation accounts for nearly one-third of America’s total energy use.

But, as Lawrence Livermore National Laboratory estimates, an enormous fraction of that energy use — more than half — is currently wasted due to technological and behavioral inefficiencies.

That’s a huge chunk of the nation’s energy picture. So, how can the U.S. reduce its energy waste and create a more efficient transportation system?

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Our Thinking

He’s one of America’s leading communications experts. This is his message for utilities.

  • By Aaron Tinjum
  • January 7, 2015

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We recently sat down with one of America’s leading public opinion experts, Frank Luntz, to discuss what today’s energy consumers expect from their utility.

Our conversation was part of an ongoing series profiling a range of pioneering utility leaders, behavioral scientists, and messaging experts — many of whom will be taking the stage next month in Miami at our annual utility innovation summit, PowerUp.

In an interview, Luntz offered several key insights about how utilities can better connect with their customers. Here’s what he had to share.

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