Posts for category "Our Thinking"

3 major themes that fueled one of Europe’s biggest energy industry gatherings

  • By Aaron Tinjum
  • November 26, 2014

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Before the big meal, snack on these 9 Thanksgiving energy facts

  • By Casey Davis-Van Atta
  • November 25, 2014


The roads are clogged, the games are on, the turkeys are roasting, and the guests are nearly here. In America, Thanksgiving is upon us.

But here’s something you might not already know. All those little Thanksgiving traditions — travel, TV, and turkey especially — have a surprisingly big impact on the power grid. So in the spirit of the holiday, we’re digging deep into our data warehouse to share 9 facts about how America shifts its energy habits on its oldest holiday.

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We talked shop with 50 small business owners. Here’s what they told us about their utilities.

  • By Casey Davis-Van Atta
  • November 20, 2014

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We wrote recently that the old business model for European utilities is coming to an end. What replaces it will be dramatically more customer-centric — a model where utilities position themselves as trusted energy advisers to the people they serve.

That change will be a big boon for European households, who want their utilities to help them keep rising energy bills in check. But it might be even more beneficial to Europe’s small and medium enterprises (SMEs), which spend an average of 5x more on energy than residential customers do.

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About Our Thinking

Our Thinking is just that: it’s the place to find out what’s going on right now in the Opower universe. We discuss current perspectives, opinions, ideas, achievements, and events in the burgeoning fields of energy information, data analytics, and utility customer engagement.