Posts for category "Our Thinking"

10 tweets that reveal how utilities are piquing their customers’ interest in demand response

  • By Kevin Hamilton and Josh Lich
  • July 30, 2014

It’s no great secret that social media can be a pain point for utilities. On a bad day, posts about high bills, surprise outages, or billing errors can swamp a company’s Facebook page or Twitter feed.

That’s especially true during heat waves. Whether it’s big bills or just the psychology of hot days, customers often turn to Twitter to vent some steam during a summer scorcher.

For utilities, priority one during a heat wave is reducing peak demand. And with that goal squarely in mind, they’ve often paid less attention to customer engagement. Less than 5 percent of U.S. homes participate in demand response programs — and looking at the tweets above, it shows.

But that’s all starting to change.

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Good things happen when utilities, consumers, and regulators are all aligned. This 90-second video explains why.

  • By Aaron Tinjum
  • July 28, 2014

Take it from Henry Ford: “If everyone is moving forward together, then success takes care of itself.”

Countless influencers and leaders in history have echoed that same point: when key stakeholders are on the same page, good things happen. 

And it’s no different in the utility sector. Through more than 90 partnerships with utilities in 9 countries, Opower knows well that the recipe for success hinges on the intersection of different constituencies’ goals. When utility companies, their consumers, and energy regulators share the same vision, the outcomes are powerful: utilities achieve better business results, consumers are happier, and regulators meet critical energy savings targets.

That’s why this new video is so cool. Click below to let Opower’s CEO Dan Yates explain in 90 seconds why each of these stakeholder groups — utilities, consumers, and regulators — are Opower’s “Three Types of Customers,” and how big benefits start to flow when they unite around a common goal.

For more video commentary from Dan about business trends in the utility industry, be sure to also check out his recent interview with Greentech Media.

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Hear what Opower’s CEO Dan Yates told Greentech Media about the future of distributed generation and data analytics

  • By Casey Davis-Van Atta
  • July 24, 2014

Recently, Opower’s founder and CEO Dan Yates sat down with Greentech Media to talk about the future of the utility industry. The conversation hit all the hotspots in energy today — including distributed generation, customer care, and data analytics.

Take a moment to hear what Dan had to say.

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About Our Thinking

Our Thinking is just that: it’s the place to find out what’s going on right now in the Opower universe. We discuss current perspectives, opinions, ideas, achievements, and events in the burgeoning fields of energy information and utility customer experience.