Posts for category "Our Thinking"

3 things utilities should know about millennials

  • By Aaron Tinjum
  • July 21, 2014

Much has been written about the millennials.

Why? Because millennials — those born between 1982 and 2003 — will make-up one-third of the U.S. adult population by 2020 and 75 percent of the workforce by 2025. That represents a huge economic shift in consumer preferences.

Recently, the Brookings Institution released a working paper that sheds light on the tastes and attitudes of the millennial generation. The paper — How Millennials Could Upend Wall Street and Corporate America — examines the broad characteristics of millennials. But, as John Banks of Brookings notes, the study also offers a few specific clues as to how they will impact the utility industry. 

Based on the Brookings Institution’s analysis — as well as some other industry research — here are three things utilities should know about the next generation of utility customers: millennials. 

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Opower’s Thomas Kramer is Washington’s CFO of the Year

  • By Casey Davis-Van Atta
  • July 18, 2014

Thomas-Kramer_sizedWho’s your favorite Chief Financial Officer?

For us, the answer’s easy: Thomas Kramer. TK. Opower’s award-winning, IPO-driving, Norway-hailing financial guru who’s kept us growing steady since the day he walked in the door.

We’re proud to report that Washington agrees. Yesterday, Thomas was named CFO of the Year by the Washington Business Journal.

We caught up with Thomas to hear what the award means to him, how he got here, and where he sees Opower going next.

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Why utilities should use the same technology strategy that helped Germany win the World Cup

  • By Roderick Morris
  • July 17, 2014

Anyone who hoarded baseball cards as a kid knows a fundamental truth about sports: they produce an unbelievable amount of data.

For the better part of a century, the best we could do was collect it, print it on cardboard, and sell it as a curiosity. Coaches could use statistics to track streaks and slumps, of course. But without the tools to process huge reams of data very fast, it was tough to understand player performance in a way that was mathematically rigorous and helped teams win tomorrow’s games.

Then there were Billy Beane’s Oakland A’s, famously profiled in Michael Lewis’s book-turned-movie Moneyball. Beane used advanced statistics to build a smarter, faster, cheaper baseball team. Data brought efficiency to the phenomenally inefficient business of drafting and managing players.

Billy Beane

Billy Beane’s statistical analysis revolutionized baseball. (Source: SFGate)

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About Our Thinking

Our Thinking is just that: it’s the place to find out what’s going on right now in the Opower universe. We discuss current perspectives, opinions, ideas, achievements, and events in the burgeoning fields of energy information and utility customer experience.