Today, Opower and National Grid Rhode Island launched the first ever statewide behavioral energy efficiency program! We celebrated the launch this morning at a customer’s home in Cranston, where we were joined by National Grid RI President Tim Horan.
National Grid RI President Tim Horan announces Opower's first statewide program partnership
Did you know that the annual energy trade between the United States and Canada exceeds $100 billion, forming the largest integrated energy market in the world? Today, Opower is excited to announce a new kind of energy export with our friendly neighbors to the north: one that will help them save energy.
Opower is partnering with Efficiency Nova Scotia – a nonprofit organization that helps homeowners and businesses use energy better – to bring our Home Energy Reports to 90,000 homes and apartments across the province. In addition to educating households how their energy consumption compares to their neighbors and varies over time, the reports will provide customized tips and links to Efficiency Nova Scotia programs to help reduce household electricity consumption.
One of Opower’s utility clients down under, EnergyAustralia, recently launched a lighthearted TV campaign to promote eWise, their newly rebranded Opower product (formerly MyEnergyReport). The series of commercials uses humor to capture customers’ attention, evoking images of extreme home energy consumption, such as two kids playing videogames in their living room sauna and a man who keeps a television in his refrigerator.
The message is clear: there are simple steps that people can take to reduce their home energy usage, and eWise can help make that happen. And the ads make the topic of energy consumption refreshingly fun and interesting for the public.