Posts by Jordan Jakubovitz

Our Thinking

5 things utilities can learn from the launch of healthcare.gov

Much attention recently has been given to the launch of America’s new national health insurance web portal — healthcare.gov. In light of its implementation challenges, many commentators have framed the situation as an opportunity to discuss best practices for large-scale digital efforts to engage the public.

Opower knows a thing or two about large-scale digital engagement: our energy insights portal now reaches more than 20 million utility customers worldwide, and last week we announced that we’ll soon be reaching north of 40 million customers.

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Our Thinking

Report: smart meters in US now generating more than 1 billion data points per day

Another day, another billion data points.

Such is life for the nation’s 46 million smart meters — up from 36 million in May 2012  – according to a new report released this month by the Edison Foundation, which tracks the adoption of innovative and efficient technologies among electric utilities.

Smart meters, which enable real-time communication of energy usage data between customers and their utility companies, generate electric usage readings at least every hour and in many cases every 15 minutes. The vast majority of these meters are installed at the residential level.

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Our Thinking

Making the most of mobile: what utilities can learn from other industries

Across the world, smartphones are changing the way businesses interact with their customers. With new mobile technology, customers increasingly expect their favorite brands and service providers to be available through the mobile channel.

This is also true for utilities. Mobile traffic to utility websites is on the rise, and during major storms can spike as much as 1600%

To keep with this trend, a majority of large utilities have created mobile-optimized websites and nearly half have launched mobile applications. However, most of these solutions are transaction-focused and limited to bill payment and outage management. While these features are certainly useful, customers have come to expect more from their mobile experience.

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