Posts by Barry Fischer

Our Thinking

His job is to engage 1.6 million utility customers in three states. Here’s how he does it.

The Northeast US boasts some of the most energy efficient states in the nation. Ranking among them are Massachusetts (#1), New York (#3), and Rhode Island (#6) — according to a recent industry report.

How do these states — and the utilities that serve them  – perform so well when it comes to achieving energy efficiency?

To a large degree, it’s people like National Grid’s Tom Baron, and other utility innovators like him who are bringing innovative energy-saving solutions to millions of energy consumers across the region.

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Our Thinking

Powered up: action-packed Opower user conference comes to a close, paves way for utility innovation

As Opower’s user conference came to a close yesterday in Miami Beach, a consensus emerged among the 200+ participants: the future of utility innovation is as bright as the Floridian sun that shone over the event all week.

PowerUp 2014 was a unique opportunity for Opower and its utility partners to learn, collaborate, and break new ground in the areas of customer engagement, energy efficiency, and behavioral science.

And from opening to close, PowerUp 2014 participants did just that. Utility innovators presented real-world case studies and insights; energy managers and marketing experts provided feedback to Opower on future product development ideas; thought leaders from politics and academia offered fresh strategies on how to connect with customers; and all attendees took advantage of plentiful opportunities to network in a relaxed setting, which even included testing their skills at an energy trivia night.

Opower- PowerUp Day 3

Rebecca Craft (Director of Energy Efficiency at Con Edison) shared how her utility is using smart thermostats to manage peak demand in New York

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Our Thinking

Opower’s utility partners take the stage at PowerUp 2014 to share insights and innovations

On the first full day of Opower’s customer conference in Miami Beach, the spotlight was on utility industry leaders who are breaking new ground in the fields of energy efficiency and customer engagement.

After a fantastic keynote address by leading behavioral scientist Robert Cialdini, PowerUp attendees’ attention turned to the real-world experiences of Opower’s utility partners and how they are putting behavioral science into practice.

Morning breakout sessions featured utility leaders from the Pacific Coast to the British Isles. PG&E’s Steve Malnight (Vice President, Customer Energy Solutions) spoke on how his utility is using the smart grid to create sizable operational benefits and valuable customer engagement outcomes, while E.ON UK’s Anthony Ainsworth (Director of Sales of Marketing) described how the world’s largest investor-owned utility is using behavioral science and online tools to win back customers’ trust.

Steve Malnight, VP of Customer Energy Solutions at PG&E

Anthony Ainsworth, Director of Sales and Marketing at E.ON UK

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