As Opower’s user conference came to a close yesterday in Miami Beach, a consensus emerged among the 200+ participants: the future of utility innovation is as bright as the Floridian sun that shone over the event all week.
PowerUp 2014 was a unique opportunity for Opower and its utility partners to learn, collaborate, and break new ground in the areas of customer engagement, energy efficiency, and behavioral science.
And from opening to close, PowerUp 2014 participants did just that. Utility innovators presented real-world case studies and insights; energy managers and marketing experts provided feedback to Opower on future product development ideas; thought leaders from politics and academia offered fresh strategies on how to connect with customers; and all attendees took advantage of plentiful opportunities to network in a relaxed setting, which even included testing their skills at an energy trivia night.
Rebecca Craft (Director of Energy Efficiency at Con Edison) shared how her utility is using smart thermostats to manage peak demand in New York