Over the past few weeks, we’ve brought a stable of new voices to the Opower blog to talk about the future of the energy industry. Glenn Steiger shared how he’s using technology to deliver better experiences for his customers. Vicki Campbell told us why she’s going all-in on energy efficiency. Frank Luntz revealed surprising truths about what energy consumers actually care about. And Dr. Robert Cialdini explained how utilities can use behavioral science to transform their customer relationships.
All of them will speak at PowerUp, our annual utility innovation summit. So will Jim Messina — the visionary political strategist who used data analytics to fuel President Obama’s landslide electoral victory in 2012.
We sat down with Jim last week to explore what data analytics can do for the energy industry. Here’s what he told us.