Posts by Barry Fischer

Our Thinking

Are you a behavioral science pro? Test your knowledge with this snap quiz.

At Opower, our mission is to motivate everyone on Earth to save energy. To do so, we apply the principles of behavioral science to help customers save energy the whole year round. And especially during periods of peak energy demand.

As we’ve previously noted of the peak demand challenge, only 5% of residential customers participate in utility sponsored demand response programs today. So, how can utilities motivate the remaining 95% of customers to join in?

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Our Thinking

Happy April Fools Day! Celebrate with these 10 energy jokes that are as corny as ethanol.

We take a quick pause from our regular programming to provide some energy-related humor on April Fools Day.

Here are 10 energy jokes of which we hope you will like at least one. Thanks to folks from across the Opower team for contributing these 100% clever, 85% corny, and, believe it or not, mostly original quips.

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Our Thinking

7% of New Zealand’s electricity goes toward making milk. Can behavioral science help farmers skim off energy waste?

Image credit: Redmart.com

The yearly energy bill for New Zealand’s 12,000 dairy farms is anything but skim. They collectively spend $250 billion a year on electricity — representing 7% of the country’s total power consumption.

But according to the New Zealand government, dairy farmers could knock $42 million off that price tag if they were to adopt a few key energy-saving measures — including heat recovery, variable-speed pumping, and vat insulation.

To raise awareness of the opportunity, the New Zealand Energy Efficiency and Conservation Authority (EECA) is taking an udderly clever approach. And they’ve based it on a behavioral science strategy that Opower itself has shown to be a highly effective energy-savings motivator: normative comparison.

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