Image credit: Redmart.com
The yearly energy bill for New Zealand’s 12,000 dairy farms is anything but skim. They collectively spend $250 billion a year on electricity — representing 7% of the country’s total power consumption.
But according to the New Zealand government, dairy farmers could knock $42 million off that price tag if they were to adopt a few key energy-saving measures — including heat recovery, variable-speed pumping, and vat insulation.
To raise awareness of the opportunity, the New Zealand Energy Efficiency and Conservation Authority (EECA) is taking an udderly clever approach. And they’ve based it on a behavioral science strategy that Opower itself has shown to be a highly effective energy-savings motivator: normative comparison.