Our Thinking

We interviewed one of the world’s leading experts on consumer behavior. This is his advice for utilities in 2015.

  • By Casey Davis-Van Atta
  • January 20, 2015

The holy grail for today’s utility is meaningful customer engagement. Energy providers that can maintain clear, two-way conversations with the communities they serve are better positioned to achieve all kinds of important business outcomes, from cost-effective demand-side management to better customer care.

But everyone from the C-suite down knows that getting robust customer engagement is tough work. Whether you’re trying to motivate people to save energy or visit a web portal, success depends on getting the right message to the right customers at exactly the right time.

Dr. Robert Cialdini is one of the world’s leading experts in doing exactly that.

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Our Thinking

95 utilities just achieved 6 billion kilowatt-hours of energy savings. This tech made it possible.

  • By Casey Davis-Van Atta
  • January 15, 2015

2015 is off to a strong start for Opower and our utility partners. We’re proud to announce that together, we’ve helped families and businesses save 6 terawatt-hours of energy to date — enough to power all the homes in Alaska and Hawaii for a full year.

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Our Thinking

Texas is struggling to cut its peak power demand. This technology can boost the state’s demand response efforts.

  • By Aaron Tinjum
  • January 13, 2015

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Texas has been an energy innovator on many fronts: the state instituted the country’s first Energy Efficiency Resource Standard (EERS) in 1999; it leads the nation in installed wind capacity; and it has created a highly effective framework for smart meter adoption.

Despite its innovations, however, it’s trailing in a key category that has big implications for the stability of its power grid: Texas lags behind other markets when it comes to shaving down peak power demand.

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