Our Thinking

How predictive analytics will put an end to generic communications and save utilities millions every year

  • By Aaron Tinjum
  • March 2, 2015

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Utility customers receive a thick stack of mail and other communications every year from their energy provider, about 40 pieces in total. One needs to ask: is 40 pieces really the optimal number?

It’s unlikely.

Not to say that customers don’t want to hear from their utility. In fact, 75 percent of customers still want to hear more from their utility. However, they aren’t looking for more communications — they’re looking for better communications. Communications that are well-timed, more personalized, easier to act upon, and delivered via the right channel.

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Our Thinking

9 moments that mattered at PowerUp, 2015’s premier utility innovation summit

  • By Casey Davis-Van Atta
  • February 25, 2015

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Last week, Opower welcomed more than 300 utility leaders to Miami Beach for PowerUp — our annual utility innovation summit. We announced new products, shared our roadmap, and spotlit partners who are using our platform to transform their customer relationships.

In case you couldn’t make it, these were nine moments from the conference that really mattered.

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Our Thinking

Live from PowerUp 2015: Opower’s utility partners and experts steal the show in Miami

  • By Aaron Tinjum
  • February 19, 2015

PowerUp Day 2

On the second day of Opower’s annual innovation summit in Miami, the spotlight shone brightly on the industry pioneers who are leading the way in revolutionizing the utility customer experience.

After a big morning announcement about Opower’s new Customer Care solution and new platform technology offerings, attention soon turned to our utility partners who shared their unique perspectives on better engaging customers.

The first session was a discussion featuring National Grid’s Jim Madej (SVP, Customer Energy Solutions), Phil Austen (Director, Program Strategy for New York), Carlos Nouel (Director, Alliance and Vendor Strategy), and Opower president Alex Laskey on developing a strategic path forward for utilities in the 21st century.

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Opower president Alex Laskey and Jim Madej, SVP Customer Energy Solutions at National Grid

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