Utility customers receive a thick stack of mail and other communications every year from their energy provider, about 40 pieces in total. One needs to ask: is 40 pieces really the optimal number?
Not to say that customers don’t want to hear from their utility. In fact, 75 percent of customers still want to hear more from their utility. However, they aren’t looking for more communications — they’re looking for better communications. Communications that are well-timed, more personalized, easier to act upon, and delivered via the right channel.