Our Thinking

E.ON launches Opower program to help UK households reduce their energy consumption

  • By Aaron Tinjum
  • October 2, 2013

Yesterday, Opower and E.ON — one of Europe’s leading energy suppliers and the world’s largest investor-owned utility — announced a new partnership to help customers reduce their household energy use.

In partnership with Opower, E.ON is now equipping 5 million customers with the Saving Energy Toolkit, which provides them with analysis about their energy use, costs, and comparative usage patterns in their neighborhood.

“We’ve been speaking to our customers and it’s clear from these conversations that there is wide-scale enthusiasm to have more insight and understanding about their household’s energy usage,” said Anthony Ainsworth, Sales and Marketing Director at E.ON. “We’re committed to helping our customers use no more energy than they need and our online Saving Energy Toolkit will help people achieve this.”

Opower’s platform – which leverages data insights and behavioral science to encourage energy efficiency among utility customers — has already had a huge impact on enabling energy savings around the world, with 90 utility partners in seven countries, reaching over 18 million customers. To date, Opower’s platform has helped customers attain £200 million in energy savings. The global energy savings generated are the equivalent of powering a city of 500,000 residents, such as Sheffield in South Yorkshire, England.

Stay tuned for more exciting developments in Europe and beyond as we continue to expand our energy-saving partnerships worldwide!

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Our Thinking is just that: it’s the place to find out what’s going on right now in the Opower universe. We discuss current perspectives, opinions, ideas, achievements, and events in the burgeoning fields of energy information, data analytics, and utility customer engagement.