We are excited to announce that Opower is going down under!
Opower has partnered with EnergyAustralia, formerly TRUenergy, to bring our customer engagement platform to over 1.5 million homes in Australia.
The program will provide homeowners with insight and information about their energy consumption via a secure web portal and home energy reports.
This is our fourth international partnership. Earlier this year we launched our program with First Utility in the UK, and announced partnerships with Nova Scotia Power and Efficiency Nova Scotia in Canada and EDF in France.
You can learn more about our partnership here.
Nadeem Sheikh, who was recently made Managing Director for APAC, traveled extensively to Australia to work with EnergyAustralia on our partnership.
1. Why are you excited to partner with EnergyAustralia?
Opower’s mission is to help people everywhere save energy. We are passionate about providing a solution that motivates utility customers to reduce their consumption and save money. EnergyAustralia is also committed to saving energy. They have implemented a number of programs, including Opower’s that help their customers learn about their energy consumption and ways to save.
2. What are some of the challenges that we faced with working in a new country?
Every country we work in has different challenges. One of the biggest differences between Australia and most of the US is that the Australian energy market is competitive. Utility customers can change energy providers as easily as they can change cell phone providers. In addition to saving energy, EnergyAustralia wants to provide value and insight to increase customer satisfaction. With EnergyAustralia we’ve developed a program that will reach over 1.5 million customers through a medium that they use on a regular basis, the Web.
3. What other markets are you excited about in Asia?
There are other markets that are similar to Australia, such as New Zealand, that are competitive and are interested in using the Opower platform as a way to engage customers. Then there are other markets, such as Japan, that have energy demand issues, and need a solution that helps reduce peak demand and drive significant energy efficiency savings.