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95 utilities just achieved 6 billion kilowatt-hours of energy savings. This tech made it possible.

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9% of solar homes are doing something utilities love. Will others follow?

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How much does it cost to charge an iPhone 6? A remarkably slender $0.47 per year

Our Thinking

This is why President Obama’s top campaign strategist believes data analytics will change everything for utilities

  • By Barry Fischer
  • January 27, 2015


Over the past few weeks, we’ve brought a stable of new voices to the Opower blog to talk about the future of the energy industry. Glenn Steiger shared how he’s using technology to deliver better experiences for his customers. Vicki Campbell told us why she’s going all-in on energy efficiency. Frank Luntz revealed surprising truths about what energy consumers actually care about. And Dr. Robert Cialdini explained how utilities can use behavioral science to transform their customer relationships.

All of them will speak at PowerUp, our annual utility innovation summit. So will Jim Messina — the visionary political strategist who used data analytics to fuel President Obama’s landslide electoral victory in 2012.

We sat down with Jim last week to explore what data analytics can do for the energy industry. Here’s what he told us.

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Our Thinking

The answers to 5 key questions about the world’s most scalable demand response technology

  • By Heather Roth and Aaron Tinjum
  • January 22, 2015

5 Questions

Last summer, Behavioral Demand Response (BDR) helped utilities cut peak electric demand by up to 5 percent.

That created a lot of buzz not only among utilities, but also among consumers who were energized about their role in keeping peaker power plants offline. The across-the-board enthusiasm sparked several great questions in our recent webinar discussion about BDR, which featured commentary from a range of industry innovators.

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Our Thinking

We interviewed one of the world’s leading experts on consumer behavior. This is his advice for utilities in 2015.

  • By Casey Davis-Van Atta
  • January 20, 2015

The holy grail for today’s utility is meaningful customer engagement. Energy providers that can maintain clear, two-way conversations with the communities they serve are better positioned to achieve all kinds of important business outcomes, from cost-effective demand-side management to better customer care.

But everyone from the C-suite down knows that getting robust customer engagement is tough work. Whether you’re trying to motivate people to save energy or visit a web portal, success depends on getting the right message to the right customers at exactly the right time.

Dr. Robert Cialdini is one of the world’s leading experts in doing exactly that.

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